The 5 Best Matcha Cafés in Hoi An (2026)

Japan's premium matcha export brand opened its Hoi An location in July 2026, its second in Vietnam after the Hanoi flagship — and the choice of Hoi An over Saigon says something about how the brand reads the Vietnamese market. The Matcha Tokyo built its reputation on organic Japanese matcha sourced from certified producers and prepared to a consistent specification, and the Hoi An outpost applies that standard inside a shophouse in the Old Town, with an interior designed to sit within the protected architecture rather than override it. The matcha is the reason to come: organic, properly whisked, and served without the sugar load that characterises most matcha in Vietnamese tourist areas. Expect it to be busy — the Old Town's foot traffic is relentless, and a recognisable Japanese brand in a UNESCO heritage zone draws crowds.

The Hoi An sister location to Magicha's original Da Nang tea room, and the town's most committed non-chain matcha specialist. The zen-bar format means a deliberately quiet room, Japanese materials and low light — a real contrast to the lantern-lit bustle a few streets away in the Old Town, and a useful escape from it. The menu runs the full range from straight whisked preparations to the layered and flavoured drinks that dominate Vietnamese café culture, and the room is small enough that the preparation happens in front of you. Open 9:00 to 20:00. Being just outside the Old Town core on Tuệ Tĩnh means it is quieter than the Le Loi cafés and generally has seats when they do not.

A small, cosy café that has built a following specifically on its Japanese matcha — unusual for a Hoi An independent, where matcha is more often an afterthought behind the Vietnamese coffee. Reviewers single out the matcha repeatedly, and the café's decor and staff get mentioned almost as often; it is the kind of place that runs on the owner's attention rather than a brand standard. The result is a matcha that is noticeably closer to a proper Japanese preparation than the sweetened tourist-menu version found across much of the Old Town, served at local rather than international prices. Worth seeking out if you want something with more character than a chain and more competence than the average Old Town café.

Hoi An Roastery is the town's best-known specialty coffee operation, with several branches threaded through the Old Town, and for a long stretch it was one of the only places in Hoi An reliably serving proper matcha tea — a fact reflected in visitor reviews going back years. The coffee remains the main event, roasted in-house and served across a set of heritage shophouse locations that are among the more comfortable rooms in the Old Town. The matcha is straightforward rather than specialist: well made, unsweetened if you ask, and available at every branch, which is the practical advantage. If you are moving through the Old Town and want a dependable matcha without a detour, the Roastery's branch density makes it the default answer.

Best known for its rooftop, which offers one of the most photographed views over the Old Town's tiled roofs — and, at the right hour, the best sunset vantage point in central Hoi An. That reputation means it is busy and it is not a quiet contemplative tea stop; expect a queue for the roof and a wait for a table at golden hour. What lifts it onto this list is the matcha cake, which regulars describe as perfectly balanced, genuinely matcha-forward rather than sweetened into a generic green sponge. Pair it with a matcha latte and take it upstairs. Faifo is a view-first café where the matcha happens to be good, which is a different proposition from the specialists above but a worthwhile one.