Most people's first matcha is a sweet café latte, and their first home attempt is bitter and lumpy. The difference is usually the matcha itself, plus water that is too hot. This guide picks the matchas that are easiest to like when you are starting out: a smooth ceremonial tin for drinking plain, an inexpensive culinary tin for lattes, a complete starter set and a frother if you would rather not whisk. Then it walks you through your first cup.

Start with lattes or plain? If you like café matcha lattes, start with a latte. If you are curious about matcha itself, buy a small tin of ceremonial and drink it plain once, so you know what good matcha tastes like.

The picks

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Naoki Matcha Superior Blend (40g)
Naoki Matcha Superior Blend (40g) Best First Ceremonial
Ceremonial grade · first harvest · Uji, Kyoto

The listing describes it as first-harvest, shade-grown ceremonial matcha from Uji, smooth with balanced umami and just a hint of bitterness, and says it is ideal for beginners. Good plain and in lattes.

~$25 · Sold by Naoki Matcha
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Jade Leaf Ceremonial Grade Matcha, Barista Edition (30g)
Jade Leaf Ceremonial Grade Matcha, Barista Edition (30g) Best Value Ceremonial
Ceremonial grade · first harvest · 30g tin

A small tin that the listing says makes about 15 full-size drinks at ½ to 1 teaspoon each. Jade Leaf is one of the most widely available matcha brands, and this is its café-style blend for lattes.

~$16 · Sold by Jade Leaf Matcha
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Jade Leaf Organic Culinary Grade Matcha (30g)
Jade Leaf Organic Culinary Grade Matcha (30g) Best for Lattes on a Budget
USDA Organic · culinary grade · 30g

If you mainly want lattes and smoothies, culinary grade is the cheaper, sensible start. Organic, with nothing added, according to the listing.

~$11 · Sold by Jade Leaf Matcha
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Soeos Matcha Starter Set (2 oz matcha + 7 pieces)
Soeos Matcha Starter Set (2 oz matcha + 7 pieces) Best Starter Set
Matcha, bamboo whisk, bowl, whisk stand, scoop · sold by Amazon.com

Everything in one box: a 2 oz tin of matcha, a 100-prong bamboo whisk, a ceramic bowl, a whisk stand and a bamboo scoop, according to the listing. A good gift for a curious beginner.

~$25 · Sold by Amazon.com
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Zulay Kitchen Handheld Milk Frother
Zulay Kitchen Handheld Milk Frother Easiest Tool
Handheld frother · batteries included

Skip the learning curve of a bamboo whisk: a handheld frother mixes matcha smooth in seconds and froths milk for lattes. See matcha without a whisk.

~$9 · Sold by Zulay Deals
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Your first cup

  1. Sift ½ to 1 teaspoon of matcha into a bowl or mug.
  2. Add a little water, about 2 oz (60 ml), at 70–80°C, not boiling. Boiling water is the main cause of bitter matcha.
  3. Whisk or froth for 15 to 20 seconds until smooth and lightly foamy.
  4. Drink it plain, or add hot or cold milk for a latte, and sweeten to taste.

Beginner mistakes to avoid

At a glance

PickTypeBest for
Naoki Superior BlendCeremonialDrinking plain
Jade Leaf Barista EditionCeremonialValue and lattes
Jade Leaf CulinaryCulinaryBudget lattes
Soeos Starter SetSetEverything at once
Zulay frotherToolNo whisk needed

Prices and stock were checked with Amazon on the date shown and change often. Product details come from each Amazon listing; we have not lab-tested these products.

Find matcha cafés near you

Taste what good matcha should be before you spend — find the best cafés in your city.

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More matcha guides

What Is Matcha?Read → Matcha Starter KitRead → Best Ceremonial MatchaRead → Best Matcha AccessoriesRead →

Frequently asked questions

What is the best matcha for beginners?

A smooth ceremonial matcha such as Naoki Superior Blend or Jade Leaf's ceremonial tin for drinking plain, or a culinary grade if you mainly want lattes.

Should beginners buy ceremonial or culinary matcha?

If you want to drink matcha with water, buy ceremonial; it is smoother and less bitter. If you only make lattes or bake, culinary grade is cheaper and works well.

Why does my matcha taste bitter?

Usually because the water is too hot, or the matcha is low quality or stale. Use water at 70–80°C and a fresh tin.

Do I need a bamboo whisk to start?

No. A handheld frother or a shaker bottle works well. A bamboo whisk gives the best foam once you want the traditional method.